Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

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Company profile
Produced from the alcohol of grapes and blended with fresh anise all selected with great care, Arak Brun is the world’s most famous arak.

Business situation: The requirements
Create an online presence for the brand: Setup and activate all social media networks.

Project objectives

- Establish an online presence
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients

Coperon solutions & services

- Channels creation
- Community management
- Monitor and review the strategy results

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- The campaign "Lebnen elo ta3mme" 2016/2017 won among the top 10 local campaigns based on industry votes.

We really enjoy working with Coperon's team, as they are very professional and always available and responsive!

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NGO profile
Inspired by the mission of Mother Theresa of Calcutta, Maison de la Vierge des Pauvres is a group of volunteers helping the poorest of the poor, located in Zahlé, Lebanon.

NGO situation: The requirements
Create an online presence for the NGO: Setup and activate all social media networks.

Project objectives

- Review the current online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and volunteers

Coperon services

- Channels updated
- Community management
- Monitoring and review the strategy results

Global benefits achieved

- NGO exposure established and maintained
- Coherent brand voice tone on all networks
- Increased donations and support

Coperon and the team behind are a family to us! We couldn’t find for years someone who can handle our social networks in order to be able to spread the news about our activities and have more followers… The team is handling everything from A to Z, we are really very satisfied and grateful!